Big D Community Round

OWN A PIECE OF THE D.

Big D is opening its Community Round on Wefunder. See what we’ve built — and own a piece of what comes next.

It started with a satirical concept can posted on Christmas Day 2023 — and enough people paying attention to make ignoring it a stupid idea.

So we raised a few thousand dollars, developed two real products and put Big D into commercial production.

The first test: could the joke become a drink?

It did.

The harder test: could the drink become a brand?

That meant getting out from behind the screen, putting cans into people’s hands and finding out whether Big D worked in the real world.

We took it across America — into events, stores, racetracks and conversations with consumers, retailers, distributors and potential partners.

The lesson behind the numbers matters more:

Big D gets attention.

Now our job is to turn that attention into orders, repeat customers and distribution.

IN-HOUSE FULFILLMENT
Move fulfillment in-house in Indiana — cutting costs from about $15 toward $2 per order and giving Big D control of every shipment.
RACING → DISTRIBUTION
Turn Must See Racing and racetrack activation into sampling, direct sales, wholesale conversations and wider distribution.
CONTENT → CUSTOMERS
Fund consistent content, creators, affiliates and e-commerce growth — turning attention into orders and repeat customers.
THE NEXT 3 SKUs
Begin development of Karen’s Rage, We The People and Li’l D — the next stage of the Big D product platform.